Course Contents:

Marketing Management

• Marketing - Basics, Selling vs. Marketing
• Selling Process (Role Playing)
• Sales Management, Sales-force Management
• Distribution Management, Credit Management
• Physical Distribution (Documentation)
• Retail Management - Operation, Display
• Inventory & Logistics Management
• Service Marketing - Marketing Mix Handling
• Advertising World - Advertising Concepts
• Marketing Plan Preparation
• Field Visit

Export Management

• Export Management & Export Documentation
• Import Management & Import Documentation
• International Financial Management
• Forex Management
• Field Visit

Financial Management

• Systematic Investment Management
• Capital Market: Structure, Instruments, & Participants
• Stock Market: Components, Listings, & Perceptions
• Market Mechanism: Trading, Risk-Return & Protection
• SENSEX vs. S&P CNX Nifty: Dancing Queens of Stock Market
• Stock Market: Liquidity & Volatility
• The Stock Research Process
• Learning from mistakes & Creating Efficient Portfolio
• Field Visit

Human Resource Management

• HR Building Activities
• Psychometric Testing
• Management Games (Role Play, In Basket Exercises, HR Quiz Bizz)
• Interview Process (Video Recording & Evaluation )
• Career Counseling
• Open HR Forum

Prerequisites:

For all MBA, PGDM & BBA Students

Course Fees:

For Students: Rs. 8,000/-
For Industry sponsored candidates: Rs. 10,000/-