Mr. Bhaskar Bandyopadhay (Banerjee)

Asst. Prof., Management & Humanities.

Email:   mktg_man2004@yahoo.co.in, marketeer2006@rediffmail.com

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  1. “Marketing , Sales & Sales Promotion” – Paper for Agri-Clinics & Agri Business Centre Management organized by the Govt. of India, NABARD, MANAGE, SFAC at BCKV- 2004.

JOURNAL PAPERS/SEMINARS :

  1. “Knowledge Retailing to Knowledge Creation: NIST – A Case Study”- 3rd International Management Colloquium 2008 organized by DRIEMS Business School in 2008.
  2. “Agri-Clinics/Agri Business Centre – A Crucial Service-provider for Agricultural Development” (IMC, DBS, 2008)
  3. “Service-oriented Strategic Marketing” (IMC, DBS, 2008)
  4. “Business Intelligence – A crucial Instrument for Competitors Analysis in order to assure better performance in Strategic Marketing” – National Seminar on Business Intelligence, IIMT, 2008.
  5. “Repositioning through Re-branding” – National Seminar on Brand Management, GIMS, 2008.
  6. “Innovative Branding & Positioning – A Competitive Advantage for Better Strategic Marketing: Appy Fizz – A Case Study” – International Conference on Brand Management (ICBM – 2008), IMT, Ghaziabad, 2008.
  7. “Effectiveness of the Business Counseling Center (B.C.C.) as an essential instrument for sustainable rural development through women empowerment with special reference to the Swa-Shakti Project in Jharkhand”, National Seminar on Sustainable Rural Development, IGI, 2009
  8. “Effective of Re-Branding as a Competitive Advantage for Proper Re-Positioning of Corporate Image”- International Conference on Brand Management (ICBM – 2010), IMT, Ghaziabad & the Greenwich University, UK, 2010.