- “Marketing , Sales & Sales Promotion” – Paper for Agri-Clinics & Agri Business Centre
Management organized by the Govt. of India, NABARD, MANAGE, SFAC at BCKV- 2004.
- “Knowledge Retailing to Knowledge Creation: NIST – A Case Study”- 3rd International Management Colloquium 2008 organized by DRIEMS Business School in 2008.
- “Agri-Clinics/Agri Business Centre – A Crucial Service-provider for Agricultural Development” (IMC, DBS, 2008)
- “Service-oriented Strategic Marketing” (IMC, DBS, 2008)
- “Business Intelligence – A crucial Instrument for Competitors Analysis in order to assure better performance in Strategic Marketing” – National Seminar on Business Intelligence, IIMT, 2008.
- “Repositioning through Re-branding” – National Seminar on Brand Management, GIMS, 2008.
- “Innovative Branding & Positioning – A Competitive Advantage for Better Strategic Marketing: Appy Fizz – A Case Study” – International Conference on Brand Management (ICBM – 2008), IMT, Ghaziabad, 2008.
- “Effectiveness of the Business Counseling Center (B.C.C.) as an essential instrument for sustainable rural development through women empowerment with special reference to the Swa-Shakti Project in Jharkhand”, National Seminar on Sustainable Rural Development, IGI, 2009
- “Effective of Re-Branding as a Competitive Advantage for Proper Re-Positioning of Corporate Image”- International Conference on Brand Management (ICBM – 2010), IMT, Ghaziabad & the Greenwich University, UK, 2010.
|