- B.Sc(Ag.) Spln.( PP. ) from College of Agriculture ,O.U.A.T., 1984
- P.G.D.B.A from Annamalai University, 1987
- MBA in Marketing from IISW & BM, Calcutta University, 1990
- Continuing Ph.D. program on Strategic Marketing of Agro-Chemicals from Berhampur University
- Spln. In Strategic Management (M.T.P.) ,Foundation Course on SM IIMK - 2008
- ( SMFI, AICTE , IIM ) , Elective Course on SM Research & Case-writing IIMB - 2009
- Excel Industries Ltd, Area Representative / Area In-charge ,7 Yrs. (JMC/MMC)
- United Phosphorous Ltd., Marketing Manager ,2.5 Yrs. (MMC)
- Aries Agro- Vet Industries Ltd., Area Sales Manager (Eastern Zone), 1.5 Yrs. (MMC)
- Dhanuka Pesticides Ltd., Asst. Area Marketing Manager, 1.5 Yrs. (MMC)
- Seacem Paints (I) Pvt.Ltd., Area Manager (Eastern Zone), 3 Yrs. (MMC)
- Tata AIG Life Insurance Co. Ltd., Insurance Advisor (Qualified IRDA), 1 Yr. (MMC)
- Domestic: West Bengal, Bihar, Jharkhand, Orissa, Assam & N.E.States, Sikkim
- International: Nepal & Bhutan.
- Jharkhand Women Development Society, Business Development Officer, 3Yrs.
- Swa-Shakti Project-(World Bank-I.F.A.D.-G.O.I )
- ICFAI National College (H.Q.), Department of Marketing, Faculty Member-Marketing (General & Specialization) ,1.5 Yrs.
- National Institute of Science & Technology (NIST),NIST Business School ,Asst. Professor (Marketing & Strategic Management), 2.5 Yrs +
- Strategic Marketing
- Brand Management
- Agri Business Management
- Service - Marketing
- Micro Enterprise Development
- Sales Growth (Dist.) ---900% in Endocel (Endosulfan 35%E.C.)& 500%
in other products in the Birbhum district of West Bengal, in a year on 7th
year of introduction. (Excel Industries Ltd.)
- Sales Growth (Region) ---100% in total product-mix (1.87 cr.to 3.84
cr.) in Bihar & Nepal in a year. (Dhanuka Pesticides Ltd
- Span of Control--- W.Bengal, Orissa, Bihar, Jharkhand, N.E.states,
Sikkim and Nepal, Bhutan.
- Products Handled--- Agro-Inputs (Pesticides&Fertilizers), Paints,
Insurance etc.
- New products Introduction--- New products to new markets. ( U.P.L.)
- Product Development---Trial on efficacy of new molecule. (D.P.L.)
- Sales Force Management--- Highest no. 30. (Aries Agro-Vet Ind. Ltd.)
- Branch Admin. --- As Unit Profit Centre (S.B.U.). (D.P.L.)
- Market Development- Product usage diversification (Excel Ind. Ltd.)
Usage rate modification etc. (D.P.L.)
- Event Management International Trade Fair (Nepal) (D.P.L.)
National Trade Fair (Kolkata) (S.P.P.L.)
- Monitoring & Evaluation of two NGOs comprising 150 SHGs For the socio economic up- liftment under the SWA SHAKTI
PROJECT (World Bank IFAD Govt. of India) in the West Singbhum district of Jharkhand.
- Monitoring & Evaluation of seven NGOs comprising 1100 SHGs
For the socio economic up- liftment under the SWA SHAKTI
PROJECT (World Bank IFAD Govt. of India) in the Ranchi
district of Jharkhand.
- Target Achieved Bank Linkage - 100 % Business Plan - Identification & Formulation
- Business Counseling Center (BCC) Training & Management
- Income Generating Activities (IGA) Training & Management
- Micro Enterprise Development (MED) Training & Management
- Subjects Taught Regular Course Marketing Management 1& II Strategic Management
Specialization - Service Marketing, Advertising, Sales & Distributions Management, Product & Brand Management
- Teaching Methodology followed - Lecture, Case Study, Group
Discussions, Live Projects,
Operation Workouts etc
- Teaching Tools used in class - White Board, OHP, LCD
Projector etc.
- Formulation of question papers - Set Post-Graduate questions
Marketing (All India Level)
- Coordinator - Summer Internship Program (SIP)
Students Activity Fund (SAF)
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